Have you ever solved a magic cube? It seems complex – without a system, left to chance, it cannot be solved.

That is precisely why SHWire has chosen the magic cube as the leitmotif for its new initiative, ‘The Magic for Customer Satisfaction’. After all, customer satisfaction does not happen by chance, but through the precise interplay of several factors.

Over the next 12 weeks, SHWire will open each side of this cube step by step. Every 14 days, the company will address one of six key questions that concern decision-makers today:

• Product quality: How can my supplier guarantee that every metre of wire is in perfect condition?
• Customer dialogue: How quickly can I get a reliable answer when there is an urgent problem?
• System expertise: Who can help me when I need more than just wire – I need a solution?
• Innovative strength: How can I adapt my applications to new requirements?
• Supply chain: How are metal availability and logistics systematically secured?
• Long-term security: How reliable is my supplier – today and tomorrow?

The campaign kicks off on 13 January with the topic of product quality.

The initiative invites you to take a look behind the scenes and understand how systems rather than chance make the difference at SHWire – so that customers can concentrate on what really matters: their core business.

Learn more about this campaign